This is Dex’s real-time docuseries. Watch him turn £100 into £10k+ by building ApplySmart — an AI-powered CV toolkit from scratch.
🚀 Start with the Free MapThis isn’t advice. It’s proof.
Dex is documenting every single day of his journey building and monetising ApplySmart — an AI-powered CV, prompts, and application toolkit designed to help jobseekers land interviews, fast.
You’re not just watching. You’re learning. Copy the moves, use the tools, and start your own version of the 100to10k challenge.
ApplySmart is the product Dex is selling to reach his £10k goal.
Every prompt, funnel, and sale is part of the mission. It’s not just a case study — it’s the business itself.
Want to learn how ApplySmart works?
Start using it yourself — or follow along as Dex makes it smarter, faster, and more profitable.
Dex posts a new update every day — showing what he tried, what worked, what didn’t, and what’s next.
No fluff. No filters. Just a Labrador-led hustle, one funnel at a time.
Your no-nonsense trail guide to getting started. Zero jargon. All action.
£0Like a compass, but for digital business. Perfect for brave beginners and casual adventurers.
£5Try the 100 to 10k method in a guided taster session. Light the spark before you dive in.
£10